Top 5 Metrics to Track Results for Content Performance in 2024

Content performance is the assessment of the impact of your published content on your target audience as well as your company. Digital marketers use several metrics to track the performance of your content. 

The purpose of tracking the performance is to know how your content is oriented with its target audience. For this, you have to know your customers and whether your business is generating a good return on investments (ROI) or not.

What is the Importance of Content Performance?

Applying a content strategy takes a lot of time, money and effort from which you can expect that your content will generate a good amount of ROI. 

Analysing the content performance metrics can help you improve and optimise your content. With all the data you have collected, you can make better decisions to grow your business. You can allot your resources better. All these strategies can help to fulfil the content marketing goals.

Top 5 Content Performance Metrics to Track

There are a total of five metrics which can be measured for better results. These are:

User Behaviour Metrics

These metrics can help you to understand your customers’ reactions to your website. The metrics are:

Views

Views are the number of total visits to your website or app in a particular period. The visits can come from any sources like organic search, social media, email etc. This metric helps you to understand the content writing formats.

Bounce Rate

The bounce rate represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site. If your page has a high bounce rate, then you need to assess and fix this issue.

SEO and Visibility Metrics

SEO metrics show how well your website is ranking in search engine results and driving organic traffic. Some of the SEO metrics are:

Organic Traffic

Organic traffic is the number of sessions your website gets from organic search (unpaid). This metric will show you how successful your SEO strategy is and whether you are optimising your content properly or not.

Backlinks

Backlinks are the links from other websites that direct to your website. And it is one of the key factors that Google uses to evaluate and rank websites in SERP. So, this metric is also very important to check.

Revenue Related Metrics

Revenue-related metrics show whether your content can generate your company’s desired ROI or not. These metrics are:

Conversion Rate

Conversion rate represents the percentage of users that land on your site and complete their desired tasks like buying, downloading or signing up on a site. Checking this metric is vital to analyse how effective your content marketing funnel is and whether you can improve it or not.

Number of New Leads

Generating new leads with your content is a good sign that you are on the right path to getting more new customers. It can be done by signing up for a free trial, downloading some free material on your website, inquiring through a contact form etc. So, increasing the number of new leads is very important for your content performance. Whether it is to increase the organic ranking or get new leads, you need properly SEO optimised content. You can outsource content writing from a professional agency to get such result-driving content.

Content Production Metrics

Content production metrics can help in advancing the editorial process. This includes some important metrics. These include:

Publishing Time

This timing refers to the time it takes from coming up with a content idea to the publication of the content. Observing this factor can help marketers to maintain the content editorial standards. 

Distribution Cost

Distribution cost is how much money you spend to promote your content. This cost can involve paid ads on Google or anything collaborating with influencers who help to promote your content. Analysing distribution costs is critical for calculating ROI. 

Engagement Metrics

Engagement metrics give you ideas about whether your content can connect with your audience or not. These include:

Engagement Time

An average engagement time shows how long a visitor stays on your website. This timing can specify that your content connects with your target audience. So, as a marketer, you should check this metric.

Shares and Comments

These metrics show how many social media users shared and commented on your content. By checking these metrics, you can learn what kind of content your audience likes the most. With effective content tracking, you can improve your content quality so that your content becomes shareable.

Conclusion

Keeping a record of content performance is one of the important steps to acknowledge your target audience, the impact you are building and how you can improve. There are several tools available on the internet which you can use to track the performance of your content.